👁️ The Story of KATSEYE Merch

Founded: 2024
Origin: Seoul, South Korea — Los Angeles, USA

When KATSEYE was formed in 2023 through The Debut: Dream Academy, they represented something brand new in pop culture — a truly global girl group, born from diversity, creativity, and connection. Their debut wasn’t just about music; it was about building a world where every fan could see themselves reflected in the group’s story.

To capture that world in wearable form, KATSEYE Merch was launched in early 2024 as the group’s official lifestyle and merchandise brand — a bridge between the members’ artistry and the fans’ imagination.

💫 Beginnings

The first KATSEYE Merch drop coincided with the group’s debut single release — featuring minimalist black-and-silver streetwear, metallic logos, and lyric-inspired jewelry. Designed with input from both the members and an international creative team, the launch reflected KATSEYE’s identity: modern, edgy, and inclusive.

Fans — known as Visionaries — immediately embraced it. The limited capsule, called “The Dream Begins,” sold out within 24 hours, setting the tone for KATSEYE’s future as a multimedia fashion-meets-music brand.

As the group’s concept evolved, so did the merch:

  • 2024 – “Born to Shine” Capsule: Soft metallic fabrics, light-reflective prints, and custom pendants representing each member’s symbol.

  • 2025 – “Visionary Era” Collection: Oversized graphic hoodies, modular bags, and augmented-reality photo cards — blending tech, fashion, and fandom.

  • Exclusive Tour Editions: Ethically made tour tees, enamel pins, and collectible posters available only at live events.

Every release is concept-driven — echoing the visuals, emotion, and message of each new KATSEYE era.

🪞 Beyond Merch

KATSEYE Merch quickly became a cultural experience, not just a store. In mid-2024, the brand opened its first immersive pop-up in Seoul’s Coex Atrium, designed like a digital art museum — with mirrored halls, motion-reactive LED walls, and limited-edition collectibles.

Later, KATSEYE Merch expanded into Los Angeles and Tokyo, hosting fan events that blended art, fashion, and music. Each pop-up features exclusive collaborations with designers and digital artists, reinforcing KATSEYE’s position as a brand that celebrates creativity without borders.

🌍 Today

Today, KATSEYE Merch stands as a global fashion and fandom brand, uniting Visionaries worldwide through innovative, sustainably made, and emotionally resonant design.

Every item — whether a hoodie, charm, or art print — carries the essence of KATSEYE’s message: to dream boldly, live authentically, and see the world through your own lens.

The store’s digital platform also includes:

  • Fan customization options, letting Visionaries personalize designs with names or lyrics.

  • Exclusive digital collectibles tied to album releases.

  • Charity collaborations supporting arts education and women in music.

✨ Brand Motto

“See the dream. Wear the vision.”